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Social Media allows its users to share content with each other. Common examples of social networking sites are Facebook, Twitter and Friendster. These sites allow users to connect and share content such as photos, files and more. Social media have evolved into a way of life. A full 24 hours cannot pass without a student, teacher or a PR professional checking his or her own personal or business social media outlet. Social media allow two-way interaction from a sender to a receiver. Today, websites allow users the ability to communicate back and forth with one another. Social media are not just made up of social networking. Social bookmarking, social news, social photos & video sharing, and wikis all fall under the social media umbrella.
The New Influencers refers to people who are transforming the marketing world by incorporating social media efforts. In his book, Paul Gillin describes how social media can help businesses. He writes about how social media will change the way people do business and also how they live their lives.
Josh Bernoff, who is co-author of Groundswell, defines social techographics as the classification of people according to how they use social media. There is a ladder of options that customers fall under when it comes to how frequently they use social media. The categories of users are Creators, Critics, Collectors, Joiners, Spectators and Inactives. Once a company determines the percentage of customers in each categories, strategies can be implemented to reach the customers.
Tumblr
Three years ago, Tumblr was launched in New York by a team of two people. Since then, the team has grown to 10 people, and Tumblr has become the easiest, most popular way to blog, according to the Tumblr staff. Millions of people use Tumblr to share posts, pictures, audio, video and more. According to the Tumblr Web site, the average user creates 14 original posts each month and reblogs three. A reblog is when a user reposts what someone else posted. This is similar to "retweeting" on Twitter.
There are several themes users can pick for their Tumblr page. The theme colors and HTML are fully customizable. Tumblr lets its users blog from anywhere, using any form of communication. When users sign up for Tumblr, they get a custom domain name. Tumblr also lets people stay connected to other social media by allowing users to update their posts to Facebook and Twitter. According to the Tumblr Staff Blog, the site is now averaging 2,000,000 posts and 15,000 new users every day. Tumblr makes microblogging simple and more innovative.
Check out the Tumblr Web site for "30 Reasons Why You'll Love Tumblr."
